I develop end to end concept for shoots, briefing the creative team, and directing every detail - from styling to hair, makeup, and even location sourcing. Strong organization and people management skills are essential to my approach, ensuring each editorial project comes to life seamlessly.

I lead campaign production by scouting the best team for each project, ensuring it’s executed at the highest level while staying on budget and aligned with the brand’s goals.

I create images that not only showcase the products or services beautifully but also evoke emotion, aspiration, and a sense of connection for the viewers.I focus on every detail - from selecting a color palette that reflects the brand’s personality, to choosing locations, to styling that resonates with the lifestyle of its consumers.